I'm proud Jasa SEO to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates.
I've seen my fair share of Google fallout though, usually brought forth by someone after they've seen their traffic tank. They don't know what happened, why, or much less how to fix it.
Truth be told, I'm surprised by how often I've been presented with this scenario. Every single time it's boiled down to using bad SEO or outdated SEO tactics that they consider tried and true but are no longer valid.
As Mark Jackson stated in "7 Habits of Highly Effective SEO":
While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.
And that's the crux of the issue:
Here are 10 old SEO methods that I've seen come across my desk in the past two weeks and how you can do better. 1. Article Submissions If the word "EzineArticles" falls out of your mouth when you start talking about your SEO, you should just stop right there. Even before the Panda update, this really wasn't the best use of your time and essentially was just a way to get some quick links back to your site. Get this through your head: link building isn’t easy. It, like all things in optimization, takes time and effort. Instead of going after easy links, why not work on building relationships with bloggers and work onwriting guest posts that can add value to their site and community while benefitting you with exposure to their audience and possibly building a quality reference from an authoritative site. Here are some tips: 8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure 2. Press Releases Without News From a conversation I had last week: "Well if free article submissions aren't good, maybe I could do a press release instead?" -- "Do you have anything newsworthy?" "Well, I don't know but I need to get my name out and it would be a great chance to get some links from the news channels. I was thinking maybe doing 2 a month." -- "No. Just.. No."
Here are 10 old SEO methods that I've seen come across my desk in the past two weeks and how you can do better. 1. Article Submissions If the word "EzineArticles" falls out of your mouth when you start talking about your SEO, you should just stop right there. Even before the Panda update, this really wasn't the best use of your time and essentially was just a way to get some quick links back to your site. Get this through your head: link building isn’t easy. It, like all things in optimization, takes time and effort. Instead of going after easy links, why not work on building relationships with bloggers and work onwriting guest posts that can add value to their site and community while benefitting you with exposure to their audience and possibly building a quality reference from an authoritative site. Here are some tips: 8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure 2. Press Releases Without News From a conversation I had last week: "Well if free article submissions aren't good, maybe I could do a press release instead?" -- "Do you have anything newsworthy?" "Well, I don't know but I need to get my name out and it would be a great chance to get some links from the news channels. I was thinking maybe doing 2 a month." -- "No. Just.. No."